See what our clients say!

Initial Ideas work has been a breath of fresh air in the practice. They have worked with us to re-brand and also to produce a unique client marketing material for our Pet Health Plan. The practice now has a new identity, which not only the clients but the all team recognise and like. In the month after the introduction of the additional marketing material for the Pet Health Plan our monthly uptake was more than three and a half times the previous average. Their material is relevant to the client and always well-designed. We have been very pleased with the process and the peace of mind that it gives us, especially the exclusive service provided by Initial Ideas.

Matthew Flann

Partner, Pennard Vets

Initial Ideas has been instrumental in a very large
re branding exercise at Strathmore Veterinary Clinic. Their ideas design flair and attention to detail have resulted in a very impressive new practice brochure, which has received much favorable comment from clients and other vets alike.
Initial Ideas has also done all the design work for our very successful Pet Health Club which now has over 800 animals registered in the first 18 months. Materials that they have provided are eye catching posters and
promotional material for inside the clinic as well as large flyers for outside the premises. All of these are of extremely high quality and look very impressive, especially if you use their photographer to supply the photos of your staff on these.
I am sure that Initial Ideas input has made a considerable difference to the success of my clinic and would whole heartedly recommend them on this basis.

Simon Robinson

Proprietor, Strathmore Vets

We would like to thank Initial Ideas for a speedy and successful delivery of our re-branding.  Summerhill Veterinary Centre has been an established practice for over 40 years making the decision to re brand an important and necessary one.  Your encouragement and expertise made the process seem like a game of table tennis – hitting ideas and solutions back and forth at such a pace that before we knew it was game set and match!  Our logo and welcome pack was done! Having tried and tested other companies the standard of care, reliability, turnaround and quality were no match.  Our final result is unique and one which we are very proud of.


I look forward to working with you on future projects.

Nicky Hart

Senior Non Clinical Manager, Summerhill Vets

Our clients have received the re-branding very well. Comments about the new logo go like: 'makes the surgery more approachable and friendly', 'make me smile when I see it', 'looks like a caring and fun surgery'.


I'm certainly VERY proud of it and will always be grateful to you for making me rethink my original reservations about my first choice. Even our reps have commented on the logo and taken business cards and health care packs with them to show back at the office. And locum vets have praised the logo!! So good on you!!

Helle Vendelbo

Owner, Borden Lane Vets

Should I invest? Is it worth the money? Are questions you will ask yourself when approaching someone like Initial Ideas. In this current climate I would challenge, can you afford not to invest?

It is not a quick fix – but an investment in the future viability of your practice, creating a platform on which to build further.

Like many veterinary practices, behind the scenes we practice extremely high standards of clinical care and have to hand excellent staff and facilities – but I was aware that we were not maximising our public impact and muddling our messages to clients with in-house designed leaflets and a tired logo.

We came across Paul Smith, arranged a meeting and very soon we were on the journey to a new logo, consolidated client literature packs and much more. The process was revitalising and boosted morale – ‘out with the old and in with the new’

My relationship with the Initial Ideas team is very strong – they know my practice intimately so they can tailor marketing ideas in a way that will work well for us. I have been very pleased with their friendly yet professional approach and the quality of the end product. They are very good at listening to my ideas, working with them and putting me back on the path when I wander off – after all they are the experts – not me!

Ultimately - the range of services available from Initial Ideas

are simply weapons in the fight to get and keep customers

– isn’t that what we all want to achieve?

Anna Wardle

Director, The Wheelhouse Veterinary Centre

We launched our 'Health Circle' at The Wylie Veterinary Centre in January 2003. The idea was to develop a coherent, branded preventative health care package for our clientele. This involved many months of planning and development. The result was a comprehensive and coordinated package of literature ranging from our Welcome Letter to a complete Health Care Folder for the dedicated pet owner.

Initial Ideas role was to make it look unique and professional. He took the time to understand the Practice ethos as well as our vision for the Health Circle. He developed these into a new logo with co-ordinated graphics throughout the literature. The final result is a high quality product, which is unique, professional and reflects our attitude to preventative health care in a very satisfying way.

Richard Doyle

Partner, The Wylie Veterinary Group

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